May 30, 2013

Boat Trader

Boat Trader and boats.com Partner with Statistical Surveys to Provide Dealers Timely Actionable Information on Local Boat Sales

Norfolk, VA – (May 30, 2013) – Boat Trader (advertising the widest selection of boats for sale in the U.S) and its sister company boats.com (the global online resource for boat enthusiasts to explore, discover, manage and share information on a single website), have announced their partnership with Statistical Surveys to provide boat dealers with timely, actionable information on local boat sales.

The partnership provides dealers with localized competitive sales data through the Dealer Analysis Report.  Available by subscription only, the Statistical Surveys Dealer Analysis Report gives dealers a detailed snapshot of current sold boats data in the counties in which they compete. Dealers can choose to receive data from over 14 segments of boats in up to 25 counties. Detailed reports, sorted by length, make, model, and zip code, are delivered on either a monthly or quarterly basis.

“This type of sales data has never been available to dealers on such a focused, localized, and regular basis before,” said Kirsteen Lankford, director of sales, Boat Trader and boats.com.  “It allows dealers to know exactly what inventory is moving in their market, and when.  This data gives dealers the knowledge to make smarter inventory and purchasing decisions. We are excited to partner with Statistical Surveys as we share the common goal of improving the efficiency of the boating industry.”

“Statistical Surveys, Inc. is excited to partner with Boats Group representing the Dealer Analysis Report,” said Ryan Kloppe, National Marine Sales Manager with Statistical Surveys, Inc. “While Statistical Surveys has been the proven leader in providing this type of data for many years, our partnership with Boat Trader and boats.com enables more dealers to have access to the business intelligence we provide.”

Subscriptions to customized Dealer Analysis Reports are available now by contacting the Boat Trader and boats.com Account Management teams at 866-982-6287.

About Boat Trader

BoatTrader.com is the preeminent U.S. site for buyers to connect with sellers. Averaging 1.7 million unique visitors and more than 30 million page views each month, Boat Trader offers companies unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs, and coupled with prominent display advertising, create an effective way for marine businesses to dominate this space.

About boats.com

boats.com is the single global online resource for boat enthusiasts to explore, discover, manage and share information at one destination. As the richest online resource for the global marine community boats.com offers access to more boat listings, professional and user reviews, editorial content, videos and pure boating knowledge than any other marine website. The boats.com consumer experience is expanding, giving people with similar interests the chance to connect and share advice, experiences and reviews, while directly accessing the largest network of boat listings and sellers. boats.com is a business unit of Boats Group, the Internet partner of choice for the recreational marine industry, with global reach including 23 localized web portals translated into 13 languages.

About Statistical Surveys

Statistical Surveys is a premier provider of market intelligence to the Marine, Manufactured Housing, RV-Motorized and RV-Towable Industries. Founded in 1958, we have created the world’s largest number of market share data reports, and our capabilities are unprecedented in terms of cost, depth, breadth, and accuracy. We have established strong, long-standing relationships with industry leaders and understand the intimate details of each industry we serve, enabling us to spot emerging trends in the data. A privately held firm, Statistical Surveys is based in Grand Rapids, Michigan. Our mission statement is simple: We are dedicated to compiling the most accurate data for our customers in the most efficient and timely manner possible.

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