February 13, 2013

Boat Trader

Boat Trader Marketing Solutions – A New Full-Service Solution Offering Social Media, Reputation Management and Online Marketing for Boat Dealers

Norfolk, VA – (February 13, 2013)– – Boat Trader, a Boats Group business advertising the widest selection of boats for sale in the U.S., today announced the launch of its new full-service marketing suite, Boat Trader Marketing Solutions.

Boat Trader Marketing Solutions is specifically designed to help dealers promote the brands they carry, as well as their additional business offerings including financing, service, parts and accessories. For example, the Search Engine Optimization tools capture consumers searching for the brands a dealer carries, while the paid search marketing product simultaneously delivers relevant advertising that will generate 40% of all click-throughs.  The Marketing Solution suite of products also includes professionally developed websites with multiple levels of customization from basic turnkey sites to fully customized mobile experiences.

“Boat dealers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes dealers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” said Sonya Schweitzer, director of Marketing Solutions, Boats Group. “Although there are many companies offering similar solutions, Boat Trader Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how dealers can best engage with them.”

Dealers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. Boat Trader Marketing Solutions creates and distributes unique content across social media networks, while the email marketing product allows dealers who carry multiple manufacturers, lengths and types to reach an audience specifically selected for each product. Most importantly, Boat Trader Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process.

For more information about Boat Trader Marketing Solutions, please contact marketingsolutions@boattrader.com.

About BoatTrader.com

BoatTrader.com is the preeminent U.S. site for buyers to connect with sellers. Averaging 1.7 million visitors and more than 30 million page views each month, Boat Trader offers companies unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs, and coupled with prominent display advertising create an effective way for marine businesses to dominate this space.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.com and boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia.  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries.  In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.

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