October 18, 2012

Boat Trader

Boat Trader releases 2012 Dealer Market Index

Dealers will receive first copies on October 21 at Marine Retail University in San Antonio

Norfolk, VA – (October 18, 2012) – Boat Trader, a Boats Group business offering the widest selection of boats for sale in the U.S., announced today the release of its Dealer Market Index, the first in a series.

The Dealer Market Index, drawn from Boat Trader data, provides deeper insight into what prospects are doing on the site from the top of the purchase funnel to the conversion point. The data provides national and regional market information for boat dealers. It includes detailed information on:

  • Consumer searches by boat length
  • Top 25 searches by manufacturer
  • Sales from leads generated by boat length
  • Regional inventory by length
  • Regional inventory by price

“We have mined a wealth of data about consumer visits to Boat Trader,” said John Burnham, editorial director, Boats Group. “Now we’ve compiled that data into an index that gives dealers deeper access to that information and the chance to see how it’s changing over time. Our hope is that it provides them with the data they need to make tough business decisions.”

The first copies of the Boat Trader 2012 Dealer Market Index will be made available to boat dealers attending the Boating Trades Association of Texas Marine Retail University on October 21-22 at the Omni La Mansion Del Rio in San Antonio, TX.

About Boat Trader

BoatTrader.com is the preeminent U.S. site for buyers to connect with sellers. Averaging 1.7 million visitors and more than 30 million page views each month, Boat Trader offers companies unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs and, coupled with prominent display advertising, create an effective way for marine businesses to dominate this space.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.

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