March 9, 2015
Boats Group Sponsors the 2015 Best Ideas eWhitepaper, Published by Boating Industry
The Best Ideas eWhitepaper contains 52 industry-leading ideas from attendees of the Marine Dealer Conference and Expo
Boats Group, the division of Dominion Enterprises that operates Boat Trader, YachtWorld, boats.com and Cosas De Barcos, is pleased to announce that the 2015 MDCE Best Ideas White Paper is now available for download.
In this white paper, sponsored by Boats Group and produced by Boating Industry magazine, you will find 52 of the best ideas from the 2015 Marine Dealer Conference and Expo. These ideas have been tested and proven by boat dealers from across the United States and Canada, on topics including business management, customer satisfaction, sales, marketing, events and service departments.
Courtney Chalmers, VP of marketing for Boats Group commented, “At Boats Group, we believe that innovation is key to driving our industry forward. We are proud to sponsor the Best Ideas program for the fourth consecutive year to encourage our industry to keep trying new things and sharing the successes with one another. This type of collaboration is what keeps our industry evolving – and ready for anything.”
The ideas included serve as a resource for dealers, allowing them to learn from their peers’ successes on a variety of initiatives ranging from social media reviews to ethics programs to “boat-pooling.” Each featured idea also outlines the implementation process and discusses the ultimate results of the project.
“The Best Ideas White Paper offers insight and proven solutions from some of the best dealers in North America,” says Jonathan Sweet, editor-in-chief of Boating Industry magazine, “These are all proven, tested ideas that dealers have used to improve their service efficiency, marketing, customer service and more.”
About Boats Group
Boats Group (Boats Group) is the leading partner of the recreational marine industry, offering comprehensive digital business solutions including the world’s largest marine web portals: Boat Trader, YachtWorld, boats.com and Cosas de Barcos. In 2014, more than 61 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localised web portals which are translated into 13 languages. With offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia), as well as in Europe (United Kingdom, Germany, Spain and Italy), and customers in 106 countries, Boats Group is a global organization that strives to bring the boating industry to the forefront of the digital world.