SEO and SEM

Search Engine Optimization

47% of digital marketers say SEO is one of their most effective tactics—but 39% also identify it as one of the most difficult (TNW News). With the help of our Boats Group search engine specialists, SEO and SEM doesn’t have to be difficult. Our team is certified as Google Partners and will work with you through the ever-changing search algorithms. With keyword research, targeted local searches and ad campaigns, we’ll ensure that your website gets found. On top of that, we use banner ads in our re-marketing strategies to continually drive brand awareness and increase return visitors.

SEO

You can rely on the expertise of our search engine specialists to help optimize your website for better search engine rankings on Google, Yahoo and Bing.

We deliver your SEO success through:

  • Comprehensive keyword research
  • Targeted local search marketing promotions to specific geographic areas
  • Monthly and biannual performance reports to keep you informed on your site's performance and search engine results.

Re-Marketing

Remarketing uses well placed banner ads to put your business top-of-mind for customers who have already visited your website, helping increase the number of return visitors who visit your website.

Our remarketing service can help you:

  • Market to customers who have already visited your website to encourage repeat visits
  • Target customers who have shown interest and are more likely to convert into a lead or sale
  • Increase brand awareness of your dealership as customers visit other websites
  • Tailor your online marketing based on seasonality

SEM

We offer search engine marketing services to help our customers increase their search engine rankings, expand their online reach and quickly bring in more potential customers. Our search engine marketing specialists are certified as Google Partners and Bing Ads Accredited Professionals and can help set up targeted ad campaigns within Google, Yahoo and Bing containing keywords designed to drive targeted traffic to your website.