John Souch
Vice President of Sales
John joined the company in 2006 when the company was part of Dominion Enterprises. With nearly two decades of experience in sales leadership, John is a well-respected leader with strong relationships across the industry. His accelerated success in building partnerships with OEMs and large dealer groups, and developing customer acquisition strategies, have helped grow revenue 4x during his tenure at Boats Group. Before joining Boats Group, John led PepsiCo’s northeast territory sales team. John is an avid alumnus of the University of Notre Dame, where he graduated with a degree in Business.