October 14, 2020
Boat Trader Debuts ‘Search Alerts’ to Help Boat Buyers Shop Fast-Moving Market
64% of polled consumers said the most frustrating part of boat shopping is staying on top of listings
MIAMI, Oct. 14, 2020 — Boat Trader, America’s largest online boating marketplace, announced today the launch of a new automated consumer service called Search Alerts, a one-click feature that saves customized boat searches and sends weekly alerts of the latest matching listings. According to a recent customer poll conducted by the company, 64% of U.S. consumers said the most frustrating part of shopping for a boat is catching listings soon enough – before it is too late and boats are already sold. The level of response revealed that this year’s fast-moving market has left some would-be buyers in its wake and signaled the opportunity to design a way to help more enthusiasts keep up with inventory.
“Boat Trader has long been relied upon for connecting buyers and sellers, so offering an alert service was an obvious next step in our commitment to delivering a world-class shopping experience,” said Courtney Chalmers, Boats Group’s VP of marketing. “As we have been reporting since May, boats are moving even more quickly in the wake of the pandemic and we’re excited to provide consumers with easy-to-get updates about available boats for sale.”
The latest marketplace data from Boat Trader shows interest in boating continues to rise alongside strong lead volume. In the last quarter alone, leads have increased +182% YoY. This heightened level of activity has continued to convert to actual sales and is reinforced by the speed at which boats are selling. Of the running total of boats sold since July, 44% sold within 60 days or less of being on the market.
“As inventory continues to turn over at an accelerated rate and more engaged shoppers are ready to buy, consumers – now more than ever before – need a service like Boat Trader’s Search Alerts to keep them informed about available inventory,” said Chalmers. “Since launching, thousands of newly-activated Search Alerts are scouring the market on behalf of our shoppers and easing their anxiety about ‘missing the boat’.”
For more information about Boat Trader and to create a custom Search Alert, visit www.boattrader.com/search. For additional ways to shop for boats, download the Boat Trader app, follow @BoatTraderUSA on Instagram, and catch new boat reviews by subscribing to Boat Trader’s YouTube channel.
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