Boat Trader launches lead management system for marine dealers

by | Mar 26, 2009 | Boat Trader, News, Press Release

Norfolk, VA – March 26, 2009, the Web site of Boat Trader magazine and a division of Dominion Enterprises, has launched a lead management system for its dealer advertisers.

Included as an additional feature in the Inventory Management Tool provided to all dealer advertisers, Boat Trader’s Lead Manager offers dealers a central location to manage their leads. The new feature automatically collects and accurately reports all inbound e-mails from any source, including the dealer’s Web site and any third party Web sites where the dealer’s inventory may be displayed. Boat Trader’s Lead Manager also reports on all unanswered online leads to help dealers better manage their response time. To increase direct communication between buyer and dealer, the lead management system generates customizable templates for dealers to quickly send personalized or targeted e-mails to groups of prospects from an easy-to-use dealer database.

“According to AMR Research, 70 percent of all online leads go unanswered. In 2008, provided over 740,000 online leads, which means that more than 500,000 potential boat purchases were not made, and millions of dollars were missed!” said David Bingham, Boat Trader general manager. “We work hard to assist dealers in all areas of their business. Boat Trader’s Lead Manager will help them with the timely and strenuous, but very important, task of managing leads. We are glad to help our partners regain missed revenue.”

AMR Research Inc. estimates that the 70 percent of unanswered online leads represents as much as 14 to 22 percent of annual revenue. Statistics such as these and input from current dealer advertisers were key influences in the development of Boat Trader’s Lead Manager.

Boat Trader’s Lead Manager is integrated with eStara®, a phone lead tracking system that reports all inbound phone leads from online and offline advertising campaigns and directory listings. Dealers can listen to phone calls through a call recording option and view incoming phone leads – all in Boat Trader’s Lead Manager!

About Boat Trader
Boat Trader (, a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (, Cycle Trader (, Aero Trader (, Equipment Trader ( and Commercial Truck Trader ( For more information about Boat Trader, call toll-free 1-877-354-4069 or visit

About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit