Boat Trader Launches Update to Lead Management System for Marine Dealers

by | Jun 11, 2009 | Boat Trader, News, Press Release

Norfolk, VA – June 11, 2009, the Web site of Boat Trader magazine and a division of Dominion Enterprises, offers dealer advertisers the option to directly send their online classified listings into participating Boat Trader Magazines throughout the country.

Dealers can select which boats from their online inventory they wish to publish in Boat Trader Magazine by simply logging on to the Boat Trader Inventory Management Tool and clicking on the Send to Magazine tab. They also have the option to choose which magazines by market they wish to publish in. All dealer advertisers receive the Inventory Management Tool free of charge.

“We are giving dealers a turn key option to increase their reach and market penetration with media other than the Internet. Our research shows that print advertising is a great way to supplement online advertising. On average, dealers who advertise in our print magazines and on receive 57 percent more leads than dealers who advertise online only,” stated David Bingham, Boat Trader general manager.

About Boat Trader
Boat Trader (, a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (, Cycle Trader (, Aero Trader (, Equipment Trader ( and Commercial Truck Trader ( For more information about Boat Trader, call toll-free 1-877-354-4069 or visit

About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit