Boat Trader

America’s Largest Boating Marketplace

Boat Trader

Boat Trader delivers more boat buyers to dealers than any other advertising source in America.

With the highest consumer interest for boats under 40 feet, Boat Trader reaches 9 million boat shoppers each month. We deliver more leads than any other source – over 170,000 leads each month – of which, 1 in 5 ultimately converts to a purchase.

Boat Trader membership provides access to BoatWizard, the industry’s leading inventory management system and the largest sold boat database.

Additional Advertising Opportunities

Boat Trader hero ad

Hero Ad

Be the brand on the Boat Trader homepage

  • Lift your exposure by 400K monthly visits*
Boat Trader app hero ad

App Hero Ad

Get in front of the most engaged audience outside of

  • 4.4 Million Hero Ad impressions**
Boat Trader featured dealer

Featured Dealer

Your dealership on the homepage of Boat Trader

  • Position your brand as the market leader with 400K monthly visits*
Boat Trader mobile search

Mobile Search Sponsorship

Own the mobile search results page in your DMA

  • Put your brand in front of the 5M mobile shoppers visiting Boat Trader each month*
Boat Trader sponsored boats

Sponsored Boats

Your listings at the top of the search results page

  • Achieve top placement and generate 20,000 additional monthly impressions*
Branded Enhanced Listings

Branded Enhanced Listings

Promote your dealership and drive more clicks

  • 25% more listing views and leads*
  • 275,000 logo impressions per month*
Spotlight Listings

Spotlight Listings

Own the most prominent listing on the search results page

  • Expand your reach with 14K more views to your listings*
Boat detail page takeover

Boat Detail Page Takeover

Own the real estate on your boat detail page

  • Capture 100% of the page exposure
  • Maximum Lead Conversion
Promoted Listings

Promoted Listings

Capture your competitors’ audience

  • 100,000 monthly ad impressions*
  • 150 more listing views per month*
Listings 360

Listings 360

Display your listings across the web and bring your hottest prospects back

  • 50,000 monthly ad impressions*
  • 150 more listings views per month*
BT App Sponsorship

BT App Sponsorship

Put your dealership in front of every app user in your area

  • Be the partner of choice to 700K monthly shoppers on the app.*
SNapp Ad

SNapp Ad

Largest ad “snapped” into search results on the Boat Trader app

  • Reach the most engaged audience, viewing 4X more boats than other mobile users
Category Sponsorship

Category Sponsorship

Top brand placement in your market

  • Premium viewability to 5M monthly boat shoppers*
Power Pack Display Ads

Power Pack Display Ads

Promote all offerings across all Boat Trader devices

  • Promote your brand in front of 50k buyers per month*
OEM Preferred Membership

OEM Preferred Membership

Put your brand(s) in front of undecided prospects

  • Delivers manufacturers and their dealer networks more exposure, leads, and new boat sales

Only available to OEM Brand Showroom customers



Manage Your Boats Group Leads Right Within Lightspeed

  • Improve lead response time, increase productivity, and save time

Advertise on Boat Trader

* Based on average monthly visits, impressions, and performance. Results may vary by market, Google Analytics. ** From Jan. 2021 – Oct. 2021.