Norfolk, VA – July 27, 2010
BoatTrader.com, the largest database of boats for sale online and a division of Dominion Enterprises, has redesigned its homepage to improve speed and efficiency as boaters search for boats and related content and services.
“Our objective is to be the leading marketplace for boat buyers to meet sellers,” said Kim Rocco, brand manager, Boat Trader, in making the announcement. “The redesigned homepage, providing the boater with relevant information quickly and easily plus social media interaction, is a core element of our strategy to meet this objective.”
BoatTrader.com’s new homepage includes geo-targeted featured boats based on the user’s IP address. These boats are updated upon each new visit, so users always experience new inventory located within their markets. Significant improvements have been made to the Manufacturer dropdown selector and Quick Search feature by adding the ‘keyword’ search parameter. It allows boaters to search by description, feature, brand or model. The expanded Boat Tips and Resources links provide access to a wide variety of popular services such as boat loans and insurance, while the News and Tips section and the BoatTrader Blog present up-to-date boat related articles and news. In addition, boaters can now interact with BoatTrader.com via Facebook and Twitter.
About Boat Trader
Boat Trader is the undisputed leader in the marine classified advertising segment for boat buyers, sellers and dealers. Based in Norfolk, Va., with field sales operations across the country, Boat Trader boasted 23.2 million visitors to its Website in 2009. The company is dedicated to providing its dealers and end-users with results. That commitment is reinforced in the leads and sales that Boat Trader generates to dealers, as well as the aggressive development of new products that help consumers more easily find and purchase inventory. Owned by Dominion Enterprises, Boat Trader is part of the Dominion Marine family of classified advertising sites and web services solutions.
About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visithttp://www.DominionEnterprises.com.
