boats.com, a Boats Group (Boats Group) business home to thousands of boat reviews and the online destination for boat enthusiasts globally, has named Sonya Schweitzer its director of business development. Schweitzer will be responsible for broadening and accelerating the role boats.com plays in the global recreational marine market.
“The boats.com brand is one of the most recognizable and compelling in the online recreational marine space,” said Ian Atkins, vice president and general manager, Boats Group. “Sonya’s solid experience in brand management, new product development and social media will enable boats.com to provide an unprecedented level of engagement for boating enthusiasts and businesses worldwide.”
Schweitzer served as program director, marketing, New Ventures and Innovation for AOL and MapQuest. For AOL, Schweitzer led product marketing of the successful consumer brand Shortcuts.com, developing a compelling and engaging user experience. Additional experience includes marketing/brand manager for CreditSecure, an American Express product, as well as developing social media strategies for a variety of businesses while running her own agency. Prior to joining boats.com, she was marketing director of EmploymentGuide.com and Sold.com.
Commenting upon her appointment, Schweitzer said, “boats.com is very unique in that its powerful brand name speaks for itself. Our job is to build a brand experience that lives up to the name. We have an exciting opportunity to create the ultimate destination for boaters to visit and manage their boating lifestyles.”
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.
