Develops New Marketing Solution for Personal Watercraft Partnership

by | Jan 23, 2013 |, News, Press Release, the global online resource for boat enthusiasts to explore, discover, manage and share information on a single website, and a division of Boats Group, announced today it has developed a new website and marketing solution for the Personal Watercraft Partnership (PWP).

The three manufacturing partners of the Personal Watercraft Partnership, Kawasaki, Yamaha and BRP, can now list their new model personal watercraft specifications and promote their brands on the PWP website. These listings will be powered by the inventory management tool, BoatsCentral. PWP will also give approved dealers of Kawasaki, Yamaha and BRP the ability to list their used craft inventory on All used craft listings will also appear on, providing access to a global audience of 1 million potential buyers each month. is the first dedicated personal watercraft portal to be launched in the UK.

Candice Abbot, director of Personal Watercraft Partnership, explained, ‘’The PWP is always looking for ways to promote personal watercraft in any shape or form. To this end, we have teamed up with to help us deliver our new website and marketing solution for our partners.”

“We are delighted to work with the Personal Watercraft Partnership, providing them with a new website supported by our inventory management tool,” said Claire Read, business development manager, “To be able to deliver one of our core products to a new area of the marine market is a great opportunity for us and the personal watercraft market as a whole.” is a complete resource for every boating enthusiast, featuring 475,000 boats for sale, over 1,100 boat reviews, and more than 10,000 informative articles and blog posts.

About is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making the go-to site for any boater researching their boating lifestyle and passion.