Offers New Video Advertising Options

by | May 5, 2009 | Boat Trader, News, Press Release

Norfolk, VA – May 5, 2009, the Web site of Boat Trader magazine and a division of Dominion Enterprises, offers private party advertisers the option of posting user generated video and offers boat dealers a “Boat Clip” advertising option for each of their advertised boats.

Private party sellers can now upload their YouTube or Google Video file to their listing on, giving them the opportunity to feature unique options and key selling points to their boat. Uploading a video is simple using the step-by-step instructions provided during the “Sell My Boat” process. User-generated video is an option for all private party ad packages on

“According to Online Publishers Association research, 52 percent of consumers take an action after viewing a video ad, so we are excited to offer an additional medium that helps our sellers generate more leads,” said David Bingham, Boat Trader general manager.

Marine dealers can take advantage of a new interactive method of showcasing their boats on The company’s recently-launched Boat Clips include narrated slideshows that show off the boat’s best features. Each clip displays at least four images of the boat for sale, panned over for a video-like effect. A narrator describes the boat’s features, its location, and selling price, all set to upbeat background music. Marine dealers have the option to let Boat Trader’s data fields automatically create the spoken text or customize the narrated text themselves.

“Boat Trader is dedicated to driving leads to our sellers while establishing a positive user-experience for our consumers. Boat Clips and the user-generated video options for private party sellers allow us to achieve both goals,” commented Bingham.

Current dealers on will receive a complimentary 30-day trial of Boat Clips. Dealers can incorporate the clips alongside the photo gallery already in place.

According to a study by the Online Publishers Association, after viewing video ads, 31 percent of consumers visit the company’s Web site and 16 percent of consumers who view video ads make a purchase. Statistics such as these were key influences to the development of user generated video and Boat Clips to
A sample Boat Clip can be viewed here by clicking “Watch Boat Clip.”

About Boat Trader
Boat Trader (, a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (, Cycle Trader (, Aero Trader (, Equipment Trader ( and Commercial Truck Trader ( For more information about Boat Trader, call toll-free 1-877-354-4069 or visit

About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit