and Yamaha Marine Group create online co-op advertising program available to Yamaha Marine Dealers

by | Jun 8, 2009 | Boat Trader, News, Press Release

NORFOLK, Va., June 8, 2009, the Web site of Boat Trader magazine and a division of Dominion Enterprises, has launched a Internet Classified Advertising Program for Yamaha Marine dealers, which allows Yamaha dealers to use co-op funds for advertising on the BoatTrader site.

“It’s clear that boaters are making the internet their first stop for research when buying a new boat. This program acknowledges that and allows the dealer to share the cost of online advertising with Yamaha,” said Frank Wilhelm, Yamaha Marine group advertising manager. “If the dealer is more successful selling boats, we will be more successful selling our outboards. The business climate is tough, and Yamaha dealers need to make every marketing penny count. This program is made for current conditions and the consumer shift to online shopping research.”

Yamaha Motor Company and have reached an agreement to authorize Yamaha’s U.S. outboard dealers to promote Yamaha outboards and Yamaha outboard-powered boats on By following Yamaha’s prescribed Marine Internet Coop Advertising Guidelines applicable for, dealers may submit qualified advertising expenses for 50 percent co-op reimbursement. Yamaha Key Dealers will qualify of their usual higher co-op rates.

“Marine retailers are best focused on growing their businesses, not mired in a stack of paperwork,” said David Bingham, Boat Trader general manager. “ will secure the proof of advertising and file the claim for reimbursement on behalf of the Yamaha dealer—absolutely free.”

All pre-approved claims submitted on behalf of Yamaha dealers through are guaranteed for reimbursement by if the claim should be rejected, by Yamaha, due to ad content. To qualify for the guarantee, all claims must be submitted for pre-approval prior to being placed.

Yamaha dealers may submit a claim under their co-op advertising accruals for one of three special advertising packages. Contact 757-351-7114 or 757-351-7162 for complete details and see the Yamaha Marine Internet Coop Advertising Guidelines for complete terms, conditions and procedures.

About, the web site of Boat Trader magazine, contains the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the family of online vehicle classified advertising sites that includes,,, and* For more information about, call toll-free 1-888-410-6270 or visit

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit

About Yamaha

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,200 U.S. dealers and OEM partners with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit