Boat Trader &

OEM Preferred Membership

Introducing the new OEM Preferred Membership, designed to deliver manufacturers and their dealer networks more exposure, leads, and new boat sales through the industry’s most powerful websites – Boat Trader and
Boat Trader & OEM Membership

Exclusive Builder Opportunity

How It Works

The Power of Boat Trader &

  • Combine the strength of Boat Trader and to deliver more than 12 million consumers per month to your new boat inventory
  • Maximize lead volume and sales for new boats across the industry
  • 80% unduplicated traffic between Boat Trader and
  • Generates nearly 200,000 leads per month – of which, 1 in 5 ultimately purchases a boat, and nearly 40% of those boats are new

Why You Need It:

Ultimate Exposure to More New Boat Buyers

  • Be the brand and get in front of undecided prospects
  • Capture prospects who are still in the research phase
  • Cover more untapped market share
  • Your brand is front and center in areas where inventory is scarce or in locations where there are no dealers who are looking for your boat category
  • Get monthly reporting delivered to your inbox
  • Track your performance with traffic, lead, and ROI reports
Boat Trader OEM Membership

Expand Your Brand on Boat Trader &