Display Advertising for Dealers, Brokers and OEMs
We offer Basic, Advanced and Retargeting display options that serve your ads to the most qualified buyers across Boat Trader, YachtWorld and boats.com – the industry’s #1 buying and selling marketplace.
A Buyer Who Sees Display Advertising is 45% More Likely to Visit Your Website and 38% More Likely to Search for Your Brand
Target the Most Qualified Audience
Geographical Targeting
More than a third of boat shoppers visit the dealer/broker to initiate contact, so reaching customers in their locale is the first step to increasing those walk-ins. Put your business in front of local in-market buyers and drive them to your website – and to your front door.
Source: Consumer Research for Boats Group, Stax.
Class Container Targeting
72% of boat shoppers start their search by class/type. Put your business in front of this audience based on the class they’re searching for. This targeting option allows you to influence purchase decisions and take market share from your competitors.
Source: Consumer Research for Boats Group, SimpleFocus.
Advanced Branding with Retargeting
It takes multiple visits before a shopper is ready to submit a lead. Recapture these in-market shoppers by advertising to them across the internet after they leave your site.