Boats Group Appoints Wade Luce as Director, Business Consulting Group

by | Oct 27, 2010 | Boats Group, News

NORFOLK, Va.- (Oct. 27, 2010) –Boats Group, a division of Dominion Enterprises, today  announced the appointment of  Wade Luce to the position of director, Business Consulting Group, effective immediately. 


Luce is responsible for global business product development and marketing strategies for a new unit of Boats Group – the Business Consulting Group.  The Business Consulting Group’s mission is to provide boat builders, equipment & accessory manufacturers and large dealer groups with custom advertising and lead generation programs.  It offers opportunities across any or all of the company’s 4 principal online brands –,, and


“We consider ourselves fortunate to have been able to attract an individual of Wade’s calibre to our online business,” said Ian Atkins, vice president and general manager of Boats Group. “His extensive advertising experience, together with his many and varied marine industry connections, adds a whole new dimension to our expanding sales efforts.”


Luce brings 23 years of publishing, sales management and marine industry experience to Boats Group.  Most recently, Luce served as group publisher of BowTie, Inc. in Irvine, CA.  Luce’s marine background includes over 15 years at Hachette Filipacchi Media where as vice president and publisher of BOATING Magazine he led the publication to record heights.  Prior to BOATING Magazine, Luce managed major accounts for Bear Advertising in Hollywood, CA, where he directed advertising efforts for flagship marine accounts such as Furuno, Suzuki and Penn Reels.  Luce was previously director of advertising for ICOM America in the late 1980s.  Luce is a graduate of the Edward R. Murrow School of Journalism at Washington State University.


“I’m very excited to return to the marine industry with Boats Group,” said Luce. “Their brands are on the forefront of technology and deliver the most efficient and effective web tools for reaching the entire boating and yachting spectrum.  They are clearly the future of the marine industry.”  Luce added, “Boats Group has assembled a fantastic team of expert editors and sales staff and I look forward to leading our market expansion.”


Boats Group is the recreational marine industry division of Dominion Enterprises – a leading marketing services company serving the automotive, marine, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Dominion Enterprises’ businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services.  Dominion Enterprises has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million.  Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices.




James Nolan                                           

James Nolan Associates Inc.                     

+1 425 786 6069                               


Courtney Chalmers

Boats Group

+1 757 351 7496