Boats Group Expands its Presence and Reach in Germany with at Düsseldorf Boat Show

by | Jan 17, 2014 |, News, Press Release

Boats Group (Boats Group) portal, the global online resource for boating enthusiasts to explore, discover and research in one destination, is significantly expanding its customer base and reach in Germany and attendees of this year’s Düsseldorf Boat Show will see a much bigger presence at the event.
More than 100 trade customers have signed up to’s service in Germany, Europe’s strongest marine market, and with Boats Group and having an increased profile at this year’s Düsseldorf Boat Show that number is set to rise.

The large number of customers signed up in advance are benefiting from the extensive range of product updates that are included in the offering. It is not too late for those who want to book an appointment; sign up here.
On Wednesday 15th January, launched a new consumer newsletter in Germany. Readers enjoyed a preview of both power and sailing boats on display at Europe’s most significant boat show.’s Editorial Director, John Burnham will attend the show with a video crew who will capture Short Take Videos of product debuts in both English and German language. These videos will be published over the coming weeks to the global audience on the portal and its YouTube channel and Facebook page.’s German Business Development Manager, Ursula Koslik, said: “We are thrilled to be making such a big impact at Düsseldorf Boat Show this year and significantly expanding into the German market with Boats Group already boasts a strong global presence, with over 5,000 boat sales companies as customers and market leading online boat sales portals in 13 languages. This latest move marks our most significant push into the German market to date and we are very excited about the opportunities that lie ahead as we bring our market leading advertising and software solutions to boat buyers and sellers in Germany.”
“That was a good start! After having our listings live on for only one hour we received our first reliable customer enquiry and we realised was going to benefit our business,” said Hans J. Olbermann, Marine Olbermann, Köln.

About is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making the go-to site for any boater researching their boating lifestyle and passion.

About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia. The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.