Boats Group hosts Educational Seminar at November 15 Marine Dealer Conference and Expo

by | Nov 11, 2010 | Boats Group, News

NORFOLK, Va.- (Nov. 11, 2010) –Boats Group, a division of Dominion Enterprises, today announced it will host a continuing education seminar at the Marine Dealer Conference & Expo in Orlando, FL on November 15.

The seminar, entitled “Getting Online Leads Faster,” will be presented by Courtney Chalmers, director of marketing, Boats Group.  Chalmers will share a variety of marketing tactics to help dealers improve their website performance, including tips related to site structure, search engine optimization, relevant content, link building and social media integration.

“Many dealers think having a website is enough,” said Chalmers,” but the more successful dealers quickly realize the importance of promoting it as aggressively as their brick & mortar dealership.”  Chalmers said that every dealer who attends the seminar will receive a website scorecard at the end of the seminar to help them evaluate their own websites.

Dealers who take their scorecards to the Boats Group booth will be entered into a drawing for a free iPad.  Dealers also have the opportunity to talk with members of Boats Group’s Business Consulting Group about ideas and products designed to achieve superior website performance.  Information on advertising, lead generation programs and web services solutions across any or all of the company’s three principal online brands –, and — will also be discussed.

About Dominion Marine Media – Boats Group is the recreational marine industry division of Dominion Enterprises – a leading marketing services company serving the automotive, marine, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Dominion Enterprises’ businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services.  Dominion Enterprises has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million.  Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices.