Boats Group portal boats.com, the global online resource for boating enthusiasts to explore, discover and research in one destination, has announced the launch of redesigned web portals in the U.S., Canada and Australia. Following several months of development, the portals have been revitalized with an improved look and feel, easier navigation, and increased functionality. Boats Group is a division of Dominion Enterprises.
The redesign underlines boats.com’s commitment to remaining the best in its category and to providing unrivalled service for its customers around the world. It brings the three international sites into line with boats.com’s recently refreshed European web format, and introduces a raft of new benefits for buyers, sellers, OEMs and dealers. These include:
· Visual improvements to its homepage with an enhanced “quick search” function
· Expanded boat details pages
· Larger images
· Improved video content
· “Featured Builder” pages with a greater level of detail
Over its 13-year history, boats.com has grown to be the largest website of its kind with more than 350,000 boats for sale in 171 countries – representing a total value of more than €135 billion. Owned by Boats Group, it is the definitive information resource for boat buyers, sellers, dealers and OEMs alike.
“These new developments are an important step for boats.com’s international presence, and I’m delighted to be kicking off 2014 with such a positive milestone for our customers. We have seen significant traffic growth in recent years, especially through mobile, with this trend set to gather pace in the future,” said Katie Jackson, marketing brand manager at boats.com.
“We are constantly innovating and improving the services we provide for Boats Group’s 4.3 million monthly visitors. There will be lots of exciting developments in the year ahead for all of boats.com, further underscoring our market-leading position.”
Kirsten Schuchardt, marketing specialist at Brunswick, the world’s leading provider of marine engines and pleasure boats, added, “I’m very impressed with boats.com’s newly improved website. It looks great and has very intuitive navigation. The improved search capabilities, combined with impressive boat images and model details, will prove invaluable for both our dealers and their customers. Boats.com has always been a fantastic research site for consumers, but these many improvements show they are one of the best in the industry.”
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.com and boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia. The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.
