Boats Group and Marine Retailers Association of America Announce Marine Retail University

by | Apr 18, 2012 | Boats Group, News

Norfolk, VA – (April 18, 2012) –Boats Group, the division of Dominion Enterprises that operates, and, announced today the date of its first Marine Retail University.

Produced by The Marine Retailers Association of the Americas and Boats Group, and sponsored by Norman-Spencer Marine Insurance Services, the event will be held on October 21-22, 2012 at the Omni La Mansion Del Rio in San Antonio. Boats Group will be presenting best practices for dealers, focusing on marketing and social media.

“We are looking forward to participating in such an exciting educational event,” said Courtney Chalmers, director of marketing for Boats Group. “We share this commitment to a program designed to provide dealers with additional tools to help them succeed with changing industry dynamics.”

The Norman-Spencer Marine Retail University event will feature four targeted educational sessions, an expo hall, and a series of networking sessions, including a riverboat cruise on October 21.  The educational sessions will feature market-specific sales and dealer-performance data with market insights that can help attendees make better business decisions.  GE Commercial Distribution Finance will be a session on economic trends and dealer performance; Statistical Surveys will provide detailed insights into sales trends and market performance; and Boats Group will present best practices and expert advice on how to develop your marketing plan in today’s economy.  Another educational session will be added soon.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational

marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 22 localized web portals which are translated into 13 languages.

Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market leading websites and millions of For Rent®, Employment Guide® and travel guide magazines distributed across the U.S.   For more information, visit