Boats Group & MRAA Announce Marine Retail University to Kick Off 2012 Marine Dealer Conference and Expo

by | Jul 10, 2012 | Boats Group, News

Norfolk, VA – (July 10, 2012) – Boats Group, the division of Dominion Enterprises that operates, and, announced today that it is the joint host of the Marine Retail University (MRU), that kicks off the 2012 Marine Dealer Conference and Expo (MDCE).

Jointly hosted by The Marine Retailers Association of the Americas and Boats Group, and sponsored by Norman-Spencer Marine Insurance Services, the event will be held November 10-11, 2012, at the Rosen Plaza Hotel in Orlando, FL.  Boats Group will present best practices focused on marketing and social media for dealers and to provide further education to the Marine Industry Association of Central Florida (MIACF).

“We look forward to participating with Marine Industry Association of Central Florida in such an exciting educational event,” said Courtney Chalmers, director of marketing for Boats Group. “We hope that more dealers from the Central Florida region will also stay for the Marine Dealer Conference & Expo, where even more online marketing, business best practices and sales strategies will be shared. The Central Florida MRU kicks off a three-day event that is full of knowledge-sharing and networking.”

This Norman-Spencer Marine Retail University event will feature four targeted educational sessions, an expo hall, and a series of networking sessions, including a welcome reception on November 10. Educational sessions will offer market-specific sales and dealer performance data to help attendees make better business decisions. Specifically, GE Commercial Distribution Finance will lead a session on economic trends and dealer performance; Statistical Surveys will provide detailed insights into sales trends and market performance; and Boats Group will present best practices and expert advice on how to develop your market in today’s economy. A fourth educational session will be built specifically around the interests of MIACF dealer members.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.