Norfolk, VA – October 21, 2015 — Boats Group (Boats Group) has announced its planned events at the Marine Dealer Conference and Expo (MDCE) in November. Dealers will be invited to record a promotional video and receive private consultations with Google and Facebook experts.
Boats Group is hosting the marketing track session, Amp Up Your Social ROI With Facebook Ads, featuring Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. Andrea is passionate about helping businesses leverage the power of social media and will provide 30-minute, one-on-one consultations at the Boats Group booth on Tuesday, November 17. Each session will be tailored to the dealership’s current Facebook strategy, and will provide top tips for generating leads through Facebook and offer advice on increasing dealerships’ ROI with Facebook ads.
Lisa Gilbert, Google certified expert and search services supervisor for Boats Group, will meet dealers for 30-minute, one-to-one consultations on Wednesday, November 18. Dealers can discuss how to optimize content and increase organic ranking through keyword research, as well as how to build and manage SEM campaigns on Google, Yahoo! and Bing to maximize ROI.
On both Tuesday and Wednesday, November 17-18, registered Boats Group customers will be invited to shoot a 30-second commercial tailored to their dealership, offering a fantastic opportunity to create engaging content for the dealer’s website and social platforms. Each video will be shot live at MDCE in a special filming area built into the Boats Group booth and will take approximately 30 minutes to film. After MDCE, the Boats Group production team will complete all post-production work and send the finished video directly to the dealership.
Courtney Chalmers, Boats Group’s vice president of marketing, said: “Boats Group has created a wide range of benefits to support its customers’ businesses through the optimization of their digital media strategies, channels and opportunities. At MDCE, we’re looking forward to providing three specific enhancements to help our customers cut through the jargon and discover how our digital marketing tools and strategies can directly benefit their bottom line.”
Space is limited, so Boats Group encourages MDCE attendees to sign up early. For more information or to schedule an appointment with an expert at MDCE, please contact Kensey Edwards at 757.351.8294 or kensey.edwards@dominionmarinemedia.com.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the four market leading web portals – boats.com, YachtWorld, Boat Trader and CosasDeBarcos. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia and Vancouver, British Columbia) as well as in Europe (United Kingdom, Spain & Italy). The company employs 180 people, has customers in 106 countries and advertises boats for sale in 143 countries. In 2014, over 62 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 29 localized web portals which are translated into 13 languages.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 105 offices in the United States, Canada, England, Spain and Italy. For more information, visit www.DominionEnterprises.com
