by | Dec 28, 2011 | Boats Group, News

Norfolk, VA – (December 28, 2011) –Boats Group, the division of Dominion Enterprises that operates, and, was invited to participate at the Boating Trades Association of Texas Dealers earlier this fall to share its expertise on consumer insights and methods of engaging with prospects.

The presentation, “Marketing in the Digital Age,” was delivered by Kim Rocco, consumer marketing manager for Boats Group. The presentation featured an overview of the online audience, including where and how these people spend their time online.  Dealers were offered new ways to create effective advertising, such as the use of QR codes, that drives business to their dealerships. Rocco also gave examples of effective email and display advertising that engage consumers and drive traffic/click-thru’s to dealers’ websites. Rocco commented, “Dealers are very interested in integrating Facebook into their marketing strategy, so I provided tips for developing a Facebook strategy and page structure.”


The dealer attendees left the session with new ideas and knowledge to share with their staff. “Kim’s presentation to the Boating Trades Association of Texas Dealers was very timely,” said Rod Malone, president, Sail and Ski Center. “Many Texas dealers are in various stages of the transition from traditional marketing to the digital age. Her presentation was very beneficial in helping those dealers understand where they are and what steps they need to take to get to the next level.”


Shortly after Rocco’s participation at the Boating Trade Association of Texas Dealers, Boats Group (Boats Group) and Marine Retailers Association of America (MRAA) announced a partnership that includes Marine Retail Universities, regional educational dealer conferences to be held around North America.  The data and statistics presented at each conference will be pulled from the specific geographic area where the event is held. Attending dealers will receive insights into best practices and strategies on how to capitalize on that information.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational

marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 22 localized web portals which are translated into 13 languages.