Boats Group’s Head of Search Marketing to be Featured Speaker at Reykjavik Internet Marketing Conference and Expo

by | Feb 23, 2011 | Boats Group, News

NORFOLK, Va. – (Feb. 23, 2011) – One of the more anticipated events in Internet marketing is the Reykjavik Internet Marketing Conference & Expo (RIMC).  The next conference will be held in Reykjavik, Iceland on March 11, 2011 and is split into two tracks – one focusing on Social Media and the other on Search and Display.  The conference features a knowledgeable lineup that includes speakers from YouTube, Facebook,, AOL, SAP, the Wall Street Journal and Boats Group (,,  Representing Boats Group will be David Main, Head of Search Marketing.

Boats Group’s management team is experienced in the marine industry and has a wealth of knowledge about how online technology impacts dealers, brokers and consumers. Main was selected as a speaker because he is identified as an expert in the field of search marketing with knowledge and experience of multi-regional and multilingual sites.

“David’s expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a vital and important asset for the brokers and dealers who partner with us,” said Courtney Chalmers, Director of Marketing, Boats Group. “They can be confident they have access to David’s talent and knowledge, thus keeping their businesses highly competitive in these fields.”

Main is a speaker in the Search and Display track where he will speak specifically at the “Mobile Marketing through Search” session.  The topic of this session focuses on mobile’s position as the next “BIG” channel when it comes to marketing – how it is being used and what we can expect in the near future.” Boats Group has experienced explosive growth in mobile traffic over the past year, and the company has plans to launch additional mobile platforms for both consumers and customers.

Details on the Reykjavik Internet Marketing Conference and Expo can be found at

About Dominion Marine Media – Boats Group is the recreational marine industry division of Dominion Enterprises – a leading marketing services company serving the automotive, marine, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Dominion Enterprises’ businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services.  Dominion Enterprises has more than 40 market-leading websites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million.  Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices.