Boats Group’s YachtWorld Portal Powers New SuperYacht World Marketplace

by | Sep 25, 2014 | News, YachtWorld

Boats Group (Boats Group), the division of Dominion Enterprises that operates YachtWorld, Boat Trader, and Cosas De Barcos, has announced its new online boat sales platform, powered by YachtWorld and hosted exclusively on Time Inc. UK’s SuperYacht World website.

The SuperYacht World digital marketplace features an integrated feed showing a range of 28+ metre superyachts from Boats Group’s YachtWorld portal. It is the first time SuperYacht World has featured boats for sale listings on its website, allowing its readers to browse hundreds of the world’s finest superyachts online. YachtWorld customers who are listing their boats using this solution, will benefit from significantly enhanced exposure to a valuable and hard to reach audience – not just in the U.K. but globally; delivered by the SuperYacht World readership combined with YachtWorld’s global reach.

This is the first element of a new strategic partnership between Boats Group and Time Inc. UK (formerly IPC Media), the U.K.’s leading publisher of print and digital magazines. Further initiatives are planned, creating a wide range of benefits for both Time Inc. UK’s marine title readers and users of Boats Group’s industry-leading sales portals.

Boats Group already boasts a strong global presence, with more than 5,000 boat sales companies as customers and market-leading online boat sales portals in thirteen languages. Its portfolio includes a range of national and international online brands catering to specific audiences, with YachtWorld’s dedicated superyacht solution now making Boats Group the complete boat buying and selling solution for every aspect of the boatbuilding arena. This latest partnership is another significant step in developing Boats Group’s position as more than just a sales portal.

Ian Atkins, President of Boats Group, commented: “We are thrilled to be launching this new initiative with SuperYacht World and our YachtWorld portal, and very much looking forward to working alongside Time Inc. UK to announce further strategic plans over the coming months. Boats Group is constantly working to bring innovation to the sector, and by linking up with Time Inc. UK’s range of marine titles, we can really benefit from their size, customer reach and in-depth knowledge of the U.K. market. This leverages the position of our YachtWorld, and Cosas de Barcos brands to help drive boat sales globally.”

Simon Owen, publishing director at Time Inc. UK added, “The strategic partnership with Boats Group and this new initiative with its YachtWorld portal creates value for all involved, not least our readers. Boats Group’s user-led focus and extensive global expertise make it the perfect partner for us, developing our online offering and at the same time maximizing boat buying and selling opportunities that will benefit the leisure marine industry as a whole.”

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