December 16, 2020
Gobble, Gobble: Browsing for Boats Was America’s Perfect Turkey-Coma Activity
- Boating’s bountiful harvest continued in November with traffic (+39% YoY) and listing views (+63% YoY) up over last year; Leads were served like dessert (+92% YoY)
- Ski-wake, pontoon and cruiser categories remained on top for YoY lead growth
- West Coast and Gulf Coast regions saw most YoY lead increases
While the number of Thanksgiving Day feasts may have been fewer this year due to surging COVID-19 cases and families staying home, the number of people searching for boats was not. November data from Boats Group’s Boat Trader, YachtWorld and boats.com marketplaces saw expanded boat browsing like waistbands in comfy pants after going in for seconds. Traffic (+39% YoY), listing views (+63% YoY) and leads (+92% YoY) all leapt last month over last year.
In November, while Florida, the Southeast and New England regions led in total leads, the West Coast and Gulf Coast areas topped the charts for YoY lead growth. All major boat types saw more than +80% YoY increases in demand with the ski/wake, pontoon and cruiser categories continuing to trot with the most YoY growth in terms of leads.
Boats Group has been reporting since May that boats are moving more quickly in the wake of the pandemic, and as a result, consumers increasingly need quick-to-manage, automatic alerts to keep up with the latest available inventory. Boats Group is excited to announce and provide to YachtWorld users the same new Search Alerts service that debuted on the Boat Trader platform in October. No two buyers are alike, nor are their preferences, and the new, one-click feature makes subscribing to any number of custom notifications and monitoring fast-moving inventory easier.
As we reel in the New Year, boating is uniquely positioned for another year of solid growth if buyers are met with the resources and the relationships they desire.
Media Contact: Jenny Burkett, email@example.com