June 25, 2020
Introducing the All-New Annonces du Bateau, Where it’s Easy to Find and Buy a Boat!
France’s top boating marketplace reboots its platform to enhance the boat-buying process.
June 25, 2020 (Fareham, England) – Annonces du Bateau, the leading online marketplace for boats and yachts in France, announced today the debut of their new platform that is designed to make it easier for boaters to search, find and buy a boat from anywhere. Most notably, the portal’s updated user interface allows for more efficient search queries. The multifaceted search functionality makes it possible for consumers to select multiple criteria within each search category at once and the results appear instantly – this means doing more with fewer clicks and reducing confusion when comparing boat listings. Plus, browse-ready features like the dealer search page, the quick-search tool on the homepage, as well as direct links to specific boat categories, brands, models, and more, are helpful and a pleasure to use.
Interestingly, these long-planned, premier technology updates have come at the perfect time as restricted travel and cancelled events have led more people to decide on a boat purchase for their weekend summer plans. Dan Belton, who oversees international operations, said, “Boating appears to be offering people a silver lining to our new reality. Right now, families want to go boating and they are relying on the convenience of technology to get them there. Annonces du Bateau is home to the largest MLS in France and our commitment to connecting buyers and sellers virtually has never been stronger.”
Furthermore, better browsing by phone is on the way as the latest version of the brand’s popular mobile app is also now available for download. With continuous images and the same great selection of new and used boats, the app delivers quick, highly-visual access to thousands of listings. Both younger and older users, alike, demand a fast and simple mobile experience and the results of the app’s performance show that boaters enjoy revisiting their favorite boats frequently and returning regularly to search for what’s new.
Lastly, for buyers who have a current boat standing in the way of a new purchase, it is now effortless for boat owners to build an SEO-optimized listing and sell their used boat quickly on the website. Private sellers have three For Sale By Owner packages based on price to choose from, and all include the ability to simply enter their make and model information and have the remaining fields of the listing pre-populated with the accurate vessel specifications provided by the manufacturer. Even stock images of the boat can appear in the photo section.
Annonces du Bateau showcases the most boats of all kinds in the region and is uniquely positioned to observe consumer trends and implement virtual solutions to deliver leading value to its customers and consumers. To explain how the recent vast updates were expertly decided and designed, Belton said, “Each strategic update we’ve put in place helps shoppers enjoy their digital path to boat ownership and encourages engagement with listings. Success to us is a satisfied audience that is informed about the best inventory and finds their dream boat!”
Experience Annonces du Bateau’s latest boat shopping experiences by downloading the Annonce du Bateau mobile app in the App Store or on Google Play, and by exploring new and used inventory at https://www.annoncesbateau.com/