Norfolk, VA – February 14, 2008
Boat Trader (www.boattrader.com), a TraderMedia business, announced today that the industry-leading website has been redesigned and re-engineered to make finding, selling and researching boats easier.
For boat dealers, improved site features include a completely redesigned Inventory Management Tool (IMT) and trackable lead generation tools, Click to Call and Instant Mobile Lead Alert. The IMT simplifies the online inventory management process, tracks leads and allows for convenient one-click updates to product or dealership information. The Click to Call feature allows users to call dealers with the click of the mouse for immediate contact. The mobile lead alert function utilizes SMS technology to send a text message directly to the dealer’s mobile phone when a buyer indicates that they are interested in receiving more information on a product. This allows dealers to respond quickly to qualified leads no matter where they are.
New for boat dealers is the Dealer Resources newsletter. Delivered directly to advertisers’ inboxes every month, it offers a monthly Splash Report revealing important industry and consumer stats and exclusive articles from Soundings Trade Only and NMMA.
New features for boating enthusiasts include an enhanced Browse section where shoppers can search by type, dealer or custom builder. The top manufacturers are also listed beneath descriptive photos of each boat type. Consumers can also locate a dealer with an interactive map tool or advanced search options. Also new is the price checker tool that allows users to search specific boat makes for high, low and average prices in their area.
Three main buttons, “Find,” “Sell” and “Research” take visitors directly to the information they seek. The “Find” button provides instant access to more than 125,000 boats for sale – the Internet’s largest database of boats. The “Sell” button easily guides sellers through a fast and convenient process for selling their boat on BoatTrader.com. The “Research” button offers additional information on everything from finance and insurance to marine parts and accessories. The new site also features easy-to-find icons to re-launched Trader marine sites YachtTraderOnline.com, SailboatTraderOnline.com and PWC-TraderOnline.com.
Updated site features include: Easy-to-find icons to re-launched marine sites, YachtTraderOnline.com, SailboatTraderOnline.com and PWC-TraderOnline.com; and Click to Call tool, allowing users to place a phone call to dealers with the click of the mouse. Consumers now have multiple methods of contacting dealers when they have an interest in a boat: text messaging with Mobile Lead Alert, immediate phone dialing with Click to Call, emailing and visiting the dealership.
About Boat Trader
Boat Trader (www.boattrader.com), a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (www.rvtraderonline.com), Cycle Trader (www.cycletrader.com), Aero Trader (www.aerotrader.com), Equipment Trader (www.equipmenttraderonline.com) and Commercial Truck Trader (www.commercialtrucktrader.com). For more information about Boat Trader, call toll-free 1-877-354-4069 or visit http://www.boattrader.com.
About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visithttp://www.DominionEnterprises.com.
