Strong Industry Anticipation for Boats Group’s DX1 Launch at Marine Dealer Conference & Expo 2013

by | Nov 14, 2013 | Boats Group, News

Norfolk, VA – (November 14, 2013) – Boats Group (Boats Group), the division of Dominion Enterprises that operates, and, has reported strong sector interest ahead of its launch of the new business management solution, DX1, at the MDCE conference.

This new marine business management experience for dealers has already seen strong results from its product trials prior to this year’s MDCE conference.

“Dealers are excited by the DX1 launch,” said Ian Atkins, senior vice president and general manager of Boats Group.

Atkins continued, “We can understand this positive reaction because we’ve developed a marine business management solution that is best in class and one that will help marine dealers across the industry be more successful. We know it’s a game changer, and the response we’ve had from dealers in such a short time demonstrates that our solution not only ticks all the right boxes, but goes far beyond that. It’s an end-to-end solution that saves vast amounts of time and money – up to 82 work days per year.”

DX1’s launch at MDCE marks the introduction of a new single software platform that helps dealers become more efficient, functional, flexible and better connected with their customers.  A large number of dealers have already requested demos of DX1 at MDCE, with over 50% of the available slots already scheduled within two weeks of the product announcement.

Craig Clements, owner of Palm City Yachts, shared, “We are very excited to be involved with such a unique product. DX1 provides our business the functionality to operate more efficiently, saving both time and money. We’re looking forward to seeing the reaction of the industry at MDCE.”

Ian Atkins commented, “Boats Group has operated in this space for 25 years, and we have always had a good understanding of the challenges our customers face. We were here helping customers capitalize on the advent of the internet in the late ‘90s, and more recently, the growth in mobile has seen our products offering more great benefits. Now with the arrival of cloud services, our launch of DX1 shows we’re continuing that commitment, always here with innovative products to give our customers that competitive edge. Our ultimate aim, just as it always has been, is to connect boat buyers and sellers more efficiently.”

DX1 will be officially unveiled at MDCE where dealers are encouraged to experience it first-hand. It provides a new software platform that brings together not just Boats Group’s complete product suite, but also a complete range of business management tools, all on one system. It is the only true end-to-end proposition, with one login and password that can access everything – service information, ordering parts, coordinating your marketing, updating your website, ordering new boats, and managing customer relationships. It enables cloud-based, highly secure, one stop “shopping” for dealers, accessible anywhere at anytime without the need for expensive and bulky hardware storage systems. Above all, DX1 can save vast amounts of money and as much as 82 days of work time for its users.

Sign up here for a free DX1 demo at MDCE.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia.  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries.  In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.