YachtWorld Announces Agenda for Gulf Coast and Great Lakes Yacht Brokerage University Sessions

by | Aug 8, 2012 | YachtWorld

YachtWorld Announces Agenda for Gulf Coast and Great Lakes Yacht Brokerage University Sessions

Agenda includes live demonstrations of new technologies

Seattle, WA – (August 8, 2012)– YachtWorld, the world’s largest Internet yacht brokerage portal and a division of Boats Group, today announced the agenda for its Gulf Coast and Great Lakes Yacht Brokerage University (YBU) sessions. The 2012 agenda includes live demonstrations of new technologies and multiple open discussions among brokers, allowing them to share best practices and discuss current industry events.

“Tips about BoatWizard are always in high demand at the YBUs, and we see that brokers also enjoy networking and sharing ideas at the event,” said Courtney Chalmers, director of marketing for Boats Group. “The lunch presentation is especially timely because it focuses on selling techniques required for different age groups and diverse audiences.”

Other new agenda items include a presentation on social media showing brokers how to use Pinterest to grow their businesses, and a presentation about BoatWizard on mobile and beyond. In addition, there will be two break-out sessions.

The Gulf Coast YBU, hosted by YachtWorld and the Yacht Brokers Association of America, will be held in Seabrook, TX on Thursday, August 9 at the Lakewood Yacht Club, and the Great Lakes YBU in Port Credit, Ontario on Thursday, August 16 at the Port Credit Yacht Club.

Each full-day session will feature a variety of technology, marketing and sales presentations, as well as discussion forums, networking, and topics of local value to yacht brokers and industry leaders. Breakfast, lunch and coffee breaks are included.

Each one-day event will feature a hosted panel discussion led by an industry expert and will include presentations on:


* State of the Industry – New Trends & What’s to Come in 2013

* Social Media Presentation – Make Your Brokerage More Pinteresting

* BoatWizard 2.0 Presentation

* Best Practices Panel – Brokers Who are Putting Today’s Best Practices Into Action

* Round Table Topics – Brokers Sharing Ideas and Insight in a Round Table Forum

* Industry Legal Expert – Legal issues affecting brokers

As always, these events are free for all attendees but do require pre-registration.  This can be done at the door for the Gulf Coast event.

About YachtWorld

YachtWorld is the single most powerful and effective global marketing solution for the boating industry. With over 116,000 brokerage boats worldwide offered by over 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.

About YBAA

The Yacht Brokers Association of America, headquartered in Annapolis, MD, was founded in 1920 and exists to unite yacht brokers throughout North America in order to establish, promote and enforce high standards of professional and ethical conduct. All members sign and abide by a strict Code of Ethics & Business Practice, ensuring that all business transactions follow the basic principles of fairness, accuracy, and honesty. The association also offers a comprehensive yacht broker certification program, designed to raise the professional capabilities of yacht brokers, while addressing the needs of boat buyers and sellers who are demanding more service and support from the industry. For more information about YBAA and CPYB, visit www.ybaa.com or www.cpyb.net or call YBAA at 410-940-6345.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com,

www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.