YachtWorld Launches BoatWizard CRM

by | Dec 7, 2012 | YachtWorld

YachtWorld Launches BoatWizard CRM

Seattle, WA – (December 13, 2012)– YachtWorld, the world’s largest Internet yacht brokerage portal and a division of Boats Group, today announced the launch of BoatWizard CRM, an easy to use customer relationship management system. Based upon YachtWorld’s current Lead Manager product, the new BoatWizard CRM will help yacht brokers handle incoming leads, track correspondence, match inventory to buyers’ preferences, and have the necessary information to successfully manage customer relationships.

The YachtWorld product development team communicated with brokers in the industry to collect feedback for the tools and features needed in the updated CRM. As a result, the CRM boasts upgrades that will help brokers manage their leads more effectively and communicate with those prospects.

“Yacht brokers have been looking for a comprehensive way to track and manage their leads from multiple sources,” said Ian Atkins, vice president and general manager, Boats Group, when making the announcement. “BoatWizard CRM was designed with this in mind and simplifies the way our brokers can manage their customer relationships.”

Features of BoatWizard CRM include:

· An intuitive notification system that allows for a customizable process of lead alerts
· Contacts can be linked to any inventory on YachtWorld.com
· Incoming leads are automatically added to BoatWizard CRM
· New leads can be automatically assigned, based on manufacturer or location
· Key reporting areas are tracked, including where leads are routed and response times
· BoatWizard CRM is optimized for both tablets and desktop computers

Brokers interested in learning more about BoatWizard CRM are encouraged to contact the sales team at 1-877-336-9527 ext.1 for a demo.

About YachtWorld

YachtWorld is the single most powerful and effective global marketing solution for the boating industry. With over 125,000 brokerage boats worldwide offered by over 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.