YachtWorld Provides Inventory Feed to BoatQuest.com

by | Mar 8, 2012 | YachtWorld

Brokers can automatically transmit inventory directly from BoatWizard

Norfolk, VA – (March 8, 2012) –YachtWorld.com, a Boats Group (Boats Group) business with the Internet’s largest worldwide database of brokerage boats, announced today that it is providing an inventory feed to BoatQuest.com.

The arrangement is the result of an agreement between Boats Group and Active Interest Media. It provides YachtWorld.com members with additional online listing exposure directly from BoatWizard without creating any additional work for the broker.

“Management teams for both sites recognize the increasing importance of sharing inventory data easily and accurately,” said Ian Atkins, vice president and general manager, Boats Group. “This arrangement, which expands the promotional options available to our broker members, is an important example of the new products and services we will be launching.”

YachtWorld.com generates 1.6 million unique visitors per month who conduct 5.6 million searches. Brokers who are also listing their boats on BoatQuest can take advantage of this new service to seamlessly export their inventory to an alternative website that generates more than 3.5 million visits per year. Mike Dickman, general manager of BoatQuest, commented, “Through this strategic collaboration with YachtWorld, we are able to provide more Internet lead opportunities to mutual clients. Our goal is to generate additional leads without creating additional work.”

YachtWorld brokers who wish to obtain more information about setting up their inventory feed should contact BoatQuest.com at sales@BoatQuest.com .

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational
marine industry and operates the three market leading web portals – www.boats.com,
www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 22 localized web portals which are translated into 13 languages.

About BoatQuest.com

BoatQuest.com is one of the industry’s leading multiple listing sites for Yacht Sales Professionals to advertise their new and used boats for sale. Founded in 1999, BoatQuest.com was acquired in 2011 by Active Interest Media (AIM). BoatQuest is a member of AIM’s Marine Group, which includes: PassageMaker Magazine, Power & Motoryacht Magazine, Sail Magazine, Soundings, Soundings Trade Only, Yachts International Magazine and Woodshop News.

About Active Interest Media

Based in El Segundo, Calif., AIM (www.aimmedia.com) is a leading publisher of enthusiast magazines, consumer shows, and Internet sites. AIM’s five publishing groups include Healthy Living, Marine, Home Buyer, Outdoor and the Equine Group. The company publishes more than 40 magazines and websites including Yoga Journal, Backpacker, Vegetarian Times, SNEWS® American Cowboy, Log Home Living, Arts & Crafts Homes, Peaks, Dressage, Black Belt, Yachts International, Soundings, Soundings Trade Only, PassageMaker, BoatQuest.com, Woodshop News and others. AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world. The company was formed in October 2003 by the private equity investment firm Wind Point Partners and by Zimbalist.