YachtWorld

YachtWorld Update: January 2025

Feb 3, 2025

YachtWorld App Redesign

As part of our ongoing efforts to improve the boat-buying experience, we’re excited to share the newly redesigned YachtWorld App! This major update transforms the buying journey with a sleek, modern interface and a more efficient shopping experience, making it easier for even more buyers to find and engage with your boats.

We’ve kept the app ad-free to create a distraction-free experience, ensuring shoppers stay focused on your listings. Additionally, the saved searches and saved boats features have been optimized, allowing buyers to reach out to you even faster.

Saved search and favorite boats
Shoppers will now enjoy revamped Boat Detail Pages, featuring an enhanced image gallery and a new expandable description pop-up, making it easier to explore your listings in detail.
New image gallery
With this update, your listings will receive even greater exposure, and the additional traffic will be reflected in the impression data available in BoatWizard reporting.

Experience a Search Results Page Free of Network Ads

Say goodbye to network ads on the Search Results Page. Our ad slots are now dedicated to boosting the visibility of your boats. This change ensures:

  • Increased Visibility through prime placement
  • Higher Click-Through Rates
  • Seamless Experience on desktop and mobile

Interested in premium exposure? Reach out to your Account Manager to learn how.

YW ad-free SRP

Boosted Exposure with Advantage Sort

Our international customers can now take their exposure to the next level with our Advantage Sort algorithm. Featured in the Sort by: “Recommended” section, this enhancement gives higher-package customers a significant edge by prioritizing their listings across our portal. This feature, previously available in North America, is now available to international customers as well!
YW Advantage Sort

Improved Lead Quality

We’ve improved our YachtWorld lead forms by requiring phone numbers, ensuring that every lead we deliver is more reliable and actionable! This enhancement allows you to connect with potential buyers more efficiently, improving communication and increasing the likelihood of successful conversions.
YW lead form

Ready for a Piece of the Action?

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