YachtWorld’s Latest Enhancements Increase Broker Leads
Release of new “boat details page” brings positive results for YachtWorld.com members
Seattle, WA (December 2, 2013) – YachtWorld.com, the world’s largest internet yacht brokerage portal and part of Boats Group, has released a significant enhancement to the site, bringing a surge in lead submissions by online boat buyers. Since the release of the new boat details page, YachtWorld.com has sent almost 100,000 leads to its listing brokers.
The newest features in a series of lead-generating developments have increased leads sent to broker members by 6% overall, compared to the same period last year. On an average day, 8% more leads are being sent to brokers. The enhancement supports the leading online advertising portal’s “mobile first” strategy, to bring brokers closer to the growing number of consumers opting to shop from their mobile devices. According to eDigitalResearch, 64% of smartphone owners are now using their device to research and shop online.
Joe Lingerfelt, YachtWorld.com product manager, said, “YachtWorld.com’s mobile traffic has increased by 50% year-on-year, and we predict it will surpass our desktop traffic by 2015. This is a trend reflected across the industry, and it is our job to optimize our site to accommodate this audience and maximize lead generation for our customers.”
The mobile user experience has been improved with larger images and now allows prospective buyers to swipe through the photo gallery on their portable devices.
About YachtWorld
YachtWorld.com is the single most powerful and effective global marketing solution for the boating industry. With over 116,000 brokerage boats worldwide offered by over 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld.com provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld.com has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld.com is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market-leading web portals – boats.com, yachtworld.com and boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.