Boat Trader logo

Boat Trader Update: September 2025

Oct 2, 2025 | Boat Trader, Boat Trader Updates, News

Introducing Natural Language Search: A More Powerful Way for Buyers to Discover Your Boats

Smart Search is now live on desktop and mobile web! Buyers can search using conversational, free-text input — just like on any major search platform. Whether it’s “center console under 30 feet” or “fishing boats under 80k,” Smart Search instantly delivers the most relevant results.

This new experience removes the friction of filters, drop-down menus, and dealer directories. By interpreting natural language prompts, we’re connecting buyers with the right listings in seconds. And for the first time, buyers can search by dealer name directly in the search bar, giving them instant access to your full inventory without navigating to the “Find a Dealer” page.

What This Means for You:
  • Improved Exposure — Your listings are more discoverable, even from broad lifestyle searches.
  • Stronger Brand Recognition — Dealers can now be searched directly, boosting visibility across the platform.
  • Higher-quality Leads — Buyers describing their needs are further along in intent and closer to purchase.
  • Faster Connections — More purchase-ready shoppers mean shorter cycles from inquiry to sale.
Smart Search screenshot

Sponsored Boats Enhancement on the Search Results Page

Sponsored boats are now featured as full-size listing cards on the Search Results Page, seamlessly integrated with the browsing experience! Early results show a significant lift in clicks to Boat Detail pages, giving your sponsored listings greater visibility and stronger engagement. Through this enhancement, we’ve elevated the user experience by making sponsored listings look and feel more relevant within the browsing journey!
Sponsored Boats Enhancement screenshot

COMING SOON

Image Carousels on Search Results Page Listing Cards

The Search Results Page is about to get even more engaging! Soon, buyers can browse image carousels directly on listing cards, giving them a richer preview of your boats right from the Search Results. Plus, a built-in “View More” call-to-action will guide shoppers straight to your Boat Detail Page, driving even higher engagement and more clicks for your listings.

Ready for a Piece of the Action?

Handshake Icon

New to Boat Trader?

Become a member and unlock the power of our upgraded platform!

Upgrade Icon

Existing Member?

Upgrade your package for even more features and benefits.