Boats Group drives boat sales globally
through its four industry leading brands.
Formed in May 2010, Boats Group has one purpose: making it easy for people to buy and sell boats. Through its five industry-leading brands – YachtWorld, Boat Trader, boats.com, CosasDeBarcos and YachtCloser – Boats Group connects millions of people with the world’s largest selection of boats and sellers, and converts more shoppers into boat buyers than any other source.
Boats Group has deep roots in the recreational boating industry, providing marine businesses with a comprehensive suite of technology-based marketing solutions, including advertising, lead generation, CRM, data management services, website design and hosting. The company is committed to leveraging technology to deliver more value to it industry partners and investing in new innovations that bring the boating industry to the forefront of modern business.
Boats Group has offices in North America (Miami, Florida) and in Europe (United Kingdom, Spain & Italy). The company employs 200 people, has customers in 106 countries and advertises boats for sale in 143 countries. In 2018, over 140 million visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 28 localized web portals which are translated into 13 languages.