2025

A Year of Innovation

As 2025 comes to a close, we’re celebrating a year of impactful launches and product improvements. See below for a summarized month-by-month look at the innovations we delivered this year!

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January
We kicked off the year by requiring phone numbers across our marketplaces, delivering an initial 56% improvement in lead quality

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February

We unveiled the redesigned YachtWorld app, featuring a sleek, ad-free experience that helps buyers stay focused on your listings. Alongside this, we launched Brand Advantage packages, offering targeted advertising for manufacturers across our marketplaces

YachtWorld app screenshot

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March
BoatWizard expanded its ProSeller tools with the Market Insights Report and Market Evaluation Tool

European portals also received a three-column Search Results layout and redesigned Boat Detail Pages

Reports Icon

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April

The YachtWorld app launched multi-currency support, delivering a more localized experience for international shoppers

YachtWorld app screenshot

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May
BoatWizard introduced smart descriptions and automatic image enhancements—helping you create polished listings in seconds

BoatWizard screenshot

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June

Boat Trader launched boato™, the industry’s first dedicated image search tool

boato(TM) Screenshot

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July

YachtWorld added enhanced location filters with automatic pre-selection for search engine visitors

We also standardized all marketplaces to a 3:2 image ratio

Globe icon with users placed around it

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August

This year, our team prioritized standardizing model names. So far, we’ve successfully locked down models that account for over 60% of all searches

Boats icon

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September

Boat Trader introduced Natural Language Search, allowing users to search conversationally

Boat Trader screenshot

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October

We launched post-lead buyer intent questionnaires, providing you with deeper context, including intent, location, and trade-in details

In addition, we enhanced the My Boats experience on the Boat Trader app to drive more high-intent buyers to your listings

Post-lead Questions

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November

Our apps hit new milestones:

  • Boat Trader Monthly Active Users up 69% YoY
  • YachtWorld Monthly Active Users up 57% YoY

App leads continue to convert at 3x the rate of mobile web!

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December

Spotlight Listings go live across all portals, offering a 100% share of voice within your market area and class for maximum visibility

We also introduced our 2026 packages, featuring expanded data, exposure, and upgraded tools for the year ahead

Boat Trader screenshot

Thank You for an Incredible Year!

Your partnership, insights, and feedback fuel our innovation. We’re energized by what we achieved together in 2025, and even more excited for what’s ahead.