YachtWorld

Customer Success Spotlight: Real Results from the Listing Optimizer

Feb 20, 2026 | Boats Group, Case Study, News

View More Updates

Dealerships and brokerages across different sizes and segments are improving performance by strengthening one thing: their listings. Here’s what that looks like when leveraging the Listing Optimizer report.

How a Mid-Atlantic Brokerage Increased Page Views by 494%

A Mid-Atlantic brokerage with over 15 years in the industry, averaging 38 listings per month, saw measurable gains after making Listing Optimizer part of its regular workflow. With a diverse inventory mix ranging from 12’ to 65’ boats, the brokerage manages a wide range of listings, making visibility and consistency especially important. They’ve entered the report nearly 70 times, focusing on high-impact improvements:
  • Ensuring every listing included pricing
  • Completing additional classes
  • Including verified makes
In a short period, their average listing score increased by 5%, reflecting more complete, higher-quality inventory listings. The result? Compared to their pre-optimization performance, the brokerage is now seeing 494% more detail page views, driven by consistent engagement with the tool and disciplined listing improvements.
No anomalies. Just active use of the Listing Optimizer and a commitment to tightening their listings.
Even more compelling: these results were achieved on the Advantage package (our lowest tier), proving you don’t need to be on Select to boost your exposure. You just need to leverage the tools available to you.

How a Gulf Coast Dealership Nearly Doubled Leads

A Gulf Coast dealership, online with us since 2018, averaging 21 boats per month, improved performance by consistently leveraging the Listing Optimizer tool. Managing a wide range of inventory, including panfish, bay boats, pontoons, bass boats, and deck boats, the team focused on strengthening listing quality across their units. In the first eight days alone, their team ran the tool 47 times, applying clear, prioritized recommendations directly to their listings. The report highlights exactly what needs attention and provides direct access to each listing, enabling updates to be made quickly and efficiently. Over the following weeks, those efforts added up. Their average listing score increased by 16%, with several listings achieving near-perfect results. And as listing quality improved, engagement followed. The dealership saw 25% more detail page views and nearly 2× more leads—clear evidence that stronger listings drive stronger buyer activity.
And they did it all on the Advantage package, proving that results don’t depend on tier, they depend on action.

What We’re Seeing Across Top Users

These success stories aren’t isolated. Since launching in mid-January, our top 15 customers actively using the Listing Optimizer have seen consistent performance improvements. On average, they’ve increased their listing scores by 3% in about a month, while also driving a 20% lift in boat detail page impressions compared to the period before launch.

The takeaway is simple: teams that use the Listing Optimizer as part of their workflow see measurable lifts in visibility and buyer engagement. Small improvements, applied across inventory, compound quickly.

See How Easy It Is to Get Started

Watch the guided walkthrough and see how simple it is to begin improving performance today.