July 10, 2020
Boat leads and sales went ‘full throttle’ in month of June
- Leads kept triple-digit YoY growth in all regions across the U.S.
- Cruisers, center consoles and pontoons top segments for leads; Ski/wake category saw most YoY lead growth (+468%)
- Reported boats sold in Boats Group’s soldboats.com database up +43% YoY
Data from June for Boat Trader, YachtWorld and boats.com revealed another historic month for year-over-year growth in terms of traffic (+56%), listing views (+83%) and leads (+263%) – and the increased marketplace activity led to converted boat sales. Boats Group’s soldboats.com and YachtCloser data sources show that the number of boats sold last month in North America jumped +43% over June 2019.
Of the new leads that came in at full throttle in June, cruisers, center consoles and pontoons were the three most popular boat categories. Ski/wake boats saw the biggest jump in leads over last year with a +468% increase, followed by cruisers (+378% YoY) and pontoons (+370% YoY).
Regionally, the Great Lakes region ranked second behind Florida (+228% YoY) last month for leads, as well as the highest for YoY lead growth (+366%). The Southeast (+247% YoY), Mid-Atlantic (+269% YoY) and New England (+236% YoY) regions were also among the top five regions in the United States for the highest volume of leads.
A look at June sales by vessel length shows boats under 26 feet led transactions (+55% YoY), and sales for boats 26 – 35 feet (+42% YoY) and yachts 36 – 45 feet (+27% YoY) followed. Yachts in the 46 – 55-foot (+9.7%) and 56 – 79-foot (+22%) length groups also saw sales increase YoY.
The surge in interest and sales is certainly great news for the industry. As we go into the second half of the year, we will be keeping an eye on at least two of the big unknowns – inventory levels and boat shows.
For further information: Jenny Burkett, Boats Group, email@example.com