Boat Trader Dealer Advisory Board Meeting Scheduled for June 8 in Norfolk

by | Jun 6, 2012 | Boat Trader, News, Press Release

Norfolk, VA – (June 6, 2012) – Boat Trader, a Boats Group business offering the widest selection of boats for sale in the U.S., announced today that its Boat Trader Dealer Advisory Board Meeting is scheduled for June 8 in Norfolk, VA.

Working in conjunction with senior management and product managers, the Boat Trader Dealer Advisory Board plays a key role in the development of beneficial products and services for the nationwide boat dealer community. The dealers attending will be Mario Aiello of Davey Marine, Ft. Lauderdale, FL.; David McIntyre of Slalom Shop Boats and Yachts, Dallas, TX; and Jason Murphy of Norfolk Marine, Norfolk, VA.

“The feedback and insightful direction from our partners in the industry are essential to our mutual success,” said Courtney Chalmers, director of marketing, Boats Group. “Their perception of trends, competitors and new products, how they engage with us and our products, and how we can improve those products to better support dealers’ success are integral components of our product development, marketing and sales strategies.”

The agenda for the June 8 meeting includes presentations by the dealers about their businesses and how they use Boat Trader products, followed by presentations from Boat Trader team members responsible for product development, marketing and sales.  An open discussion about current business challenges will preface an overview of Boat Trader’s current product offerings and a look at its new technologies.  The meeting finishes with a series of breakout sessions when each dealer meets a Boat Trader team member for a 15-minute conversation to share their thoughts on the current product development, product offerings, and account management and services.

About is the preeminent U.S. site for buyers to connect with sellers. Averaging 1.7 million visitors and more than 30 million page views each month, Boat Trader offers companies unique display advertising options on boat detail pages, blogs and e-newsletters to build brand awareness and product knowledge. With an average of 8 million views each month, Boat Trader’s listing pages alone are a highly targeted landscape to reach the most active prospects as they move through the sales process. Strategically placed text links on the listing pages generate a high volume of click-throughs, and coupled with prominent display advertising create an effective way for marine businesses to dominate this space.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.