December 8, 2020
Boat Trader Launches #CleanWake Campaign to Challenge Boaters to ‘Talk Trash’ and Reduce Debris
#CleanWake reaches millions of boaters with conservationists’ tips, real boaters’ stories, and inspiring images to bring the importance of picking up trash to the forefront
Boat Trader (@BoatTraderUSA), America’s boating marketplace, announced today their #CleanWake challenge on Instagram. As boating surges and more new enthusiasts plan to get on the water, #CleanWake is a timely push for awareness and action among Boat Trader’s online audience of more than 10 million boaters, to keep America’s waterways clean and trash-free. In partnership with marine experts and key boating influencers, Boat Trader’s plans are underway to start waves of conversation about the significance of picking up trash and ways to reduce marine debris caused by recreation.
“Boaters stand at the forefront of the fight against waterborne trash and marine debris, and right now we have the opportunity to leverage today’s rapidly expanding boating audience to do good for the environment,” said Jenny Burkett, Boat Trader’s PR manager. “Our goal is to reach people new to the water and challenge our followers to share their trash trapping routines with others in fun, creative ways, making “talking trash” on social media a positive force. After all, when it comes to protecting our waterways, we’re all in the same boat.”
When boaters pick up trash, whether on land or in the water, Boat Trader challenges Instagram users to tag @BoatTraderUSA and #CleanWake in a post. Boaters who become ambassadors for the campaign by posting, resharing and spreading awareness have the chance to be rewarded with gear from Boat Trader. Reusable mesh trash bags for boats called Trash Trappers by SeaSense™ will be given away on Instagram. Beyond social media, Boat Trader will be publishing inspiring stories from real boaters across the country on its website, all to demonstrate how a sea of hands can create a profound ripple effect for our nation’s waters.
Ian Wilson-Navarro (@ianwilsonn), an outdoor lifestyle photographer and conservationist based in Key Largo, Florida, was among the first influencers to endorse #CleanWake. Wilson said, “Using my lens to capture scenes that depict boaters living in harmony with nature gives me great joy and I hope my art moves people to embrace and guard our environment. I’m happy to partner with Boat Trader and spread more awareness for keeping waterways clear and help flood feeds with inspiring #CleanWake content.”
Boat Trader urges boaters to do their part and leave a clean wake and make picking up trash a part of their boating passion. Stay connected with the campaign by following @BoatTraderUSA on Instagram.
Boat Trader Media Team