Boat Trader Launches New Homepage Designed to Maximize Dealer Visibility and Impact

by | Jul 20, 2010 | Boat Trader, News, Press Release

Norfolk, VA – Jul.20, 2010 –, the largest database of boats for sale online and a division of Dominion Enterprises, has launched a new homepage designed to maximize Boat Trader dealers’ visibility and impact. The new homepage will reach more boaters online by utilizing enhanced search engine optimization (SEO) and then help them find boats more easily through user-friendly navigation and geo-targeted inventory.

“We continually seek to improve the number and quality of leads we generate for our dealers,” said Kim Rocco, brand manager, Boat Trader, in making the announcement. “This latest round of enhancements, especially the geo-targeted featured boats, is a great example of our commitment to that goal.”

Specific elements of the new design include:

– Geo-targeted featured boats based on the user’s IP address. These boats are updated upon each new visit, thus providing the dealers who use this product a significant advantage.

– Top Boat Trader Dealers section featuring dealers recognized as Top 100 Dealers who offer customers top-notch service and satisfaction.

– A revamped Resources links section providing visitors with more reasons to return to the site.

– Links to recent boat articles and blog entries to drive more consumer traffic and increased visibility for boat inventory.

– Enhanced SEO to improve’s visibility on search engines, thus improving the website’s ranking.

About Boat Trader: Boat Trader is the undisputed leader in the marine classified advertising segment for boat buyers, sellers and dealers. Based in Norfolk, Va., with field sales operations across the country, Boat Trader boasts 23.2 million visitors to its Website in 2009. The company is dedicated to providing its dealers and end-users with results. That commitment is reinforced in the leads and sales that Boat Trader generates to dealers, as well as the aggressive development of new products that help consumers more easily find and purchase inventory. Owned by Dominion Enterprises, Boat Trader is part of the Dominion Marine family of classified advertising sites and web services solutions.

About Dominion Enterprises – Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices nationwide. For more information, visit