Norfolk, VA – Jan. 5, 2009
More than 3,500 high-quality videos are now available to marine dealers.
Boat Trader (www.boattrader.com), a division of Dominion Enterprises, announced today that it has partnered with BoatTEST.com, the leading producer of third party test and reviews of new boats and engines, to allow marine dealers in the Boat Trader network to display video reviews specific to their new and used inventory on BoatTrader.com. As part of the partnership, Boat Trader will provide all content for boat listings on BoatTEST.com.
Throughout January, marine dealers on BoatTrader.com will receive a complimentary 30-day trial. Dealers can incorporate the videos on their Boat Trader ad detail pages alongside the photo gallery already in place. The videos are designed to provide the user with more information about the boat from a third party point of view, including video footage of the boat’s interior and action shots, all while listening to a professional marine expert explain the boat’s features.
BoatTrader.com search results will feature a video icon in the shape of a “play” button to let users know which listings feature videos. Consumers also will have the option to search for video ads only.
“Video marketing is not the sales solution of tomorrow—it’s the sales solution of today. Our beta test overwhelmingly showed that these third party videos drive more visitors to dealer Web pages than ads without video,” said David Bingham, sales development manager at Boat Trader.
Dealers participating in Boat Trader’s beta test of the product increased visits to their Boat Trader dealer gallery by 35 percent; generated 17 percent more leads than non-beta dealers; and saw an average 91 percent increase in overall inventory views. A national survey conducted by the Online Publishers Association in 2008 showed that after viewing video ads 31 percent of consumers visit the company’s website; 16 percent of consumers who view video ads make a purchase; and 52 percent of consumers take action after viewing a video ad.
“Partnering with Boat Trader to support the dealer base was a natural evolution for us. Dealers like Scott Mitchell at Boardwalk Marine tell us that our ‘content is the best sales tool they have,’ and to partner with Boat Trader to provide a complete package helps everyone,” said Chris Hughes, chief operating officer at BoatTEST.
All video reviews on BoatTrader.com are available at: http://www.boattrader.com/research/video-gallery?zmc=video-reviews.
About Boat Trader
Boat Trader (www.boattrader.com), a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (www.rvtraderonline.com), Cycle Trader (www.cycletrader.com), Aero Trader (www.aerotrader.com), Equipment Trader (www.equipmenttraderonline.com) and Commercial Truck Trader (www.commercialtrucktrader.com). For more information about Boat Trader, call toll-free 1-877-354-4069 or visit http://www.boattrader.com.
About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visithttp://www.DominionEnterprises.com.
About BoatTEST.com
BoatTEST.com LLC is the world’s largest provider of third party video tests and reviews of new boats and engines as well as two of the most widely read opt-in marine newsletters. Headquartered in Stamford, Connecticut, BoatTEST is expert in the development and distribution of influential third party video content globally. We work with our clients to create validating and informative messaging through video and print; then leverage this content globally through an integrated program that delivers direct impact and connection with boaters. For more information about BoatTEST, call 1-203-323-9900 or visithttp://www.boattest.com.
