and Boat Trader Announce Winners of “Tap into Summer” Video Contest

by | Dec 15, 2010 | Boat Trader, News, Press Release

Carson and Carter McBride win a Triton 16 Storm complete with Mercury 20 EL motor and trailer, donated by Brunswick Aluminum Group

Norfolk, VA – Dec.15, 2010 – and have announced that Carson and Carter McBride of Springdale, AR are the winners of the “Tap into Summer” Video Contest. Many creative videos were submitted, and the public vote decided the McBrides’ video was worthy of the top award.

Both Carson, 9, and Carter, 6, are avid anglers and came up with the video idea while “pretend fishing,” something they enjoy. They picked up their Triton 16 Storm at the Brunswick aluminum boat manufacturing facility in Lebanon, MO where they received a VIP tour.

“The viral marketing impact of video is an increasingly important marketing element, and Carson and Carter’s video is a great example,” said Kim Rocco, brand manager, and, in making the announcement. “Their creativity and enthusiasm for fishing is evident – they are the next generation of boaters!”

More information on Carson and Carter McBride’s exciting trip to the Brunswick facility, along with additional videos including their first adventure with the new boat, can be found on the blog. The winning video featuring Carson and Carter can be seen at

About Boats Group – Boats Group is the recreational marine industry division of Dominion Enterprises – a leading marketing services company serving the automotive, marine, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Dominion Enterprises’ businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services.  Dominion Enterprises has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million.  Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices.

About Brunswick – Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit