boats.com, a division of Boats Group, has launched a dedicated German-language YouTube channel, “boats.com Deutschland.” It is the latest initiative by the online resource to deliver localized, relevant and engaging content to its audience of boating enthusiasts in Germany. The launch follows the success of the English-language boats.com channel that has delivered a huge following since its 2009 launch. With more than 7,500 subscribed viewers and 4.2 million views to date, the German version is set to follow suit.
In 2014, 45 million Germans watched videos on desktop and laptop computers, equaling 79% of Germany’s online population; a further 15.8 million Germans watched video via mobile devices. The boats.com Deutschland YouTube channel was launched in response to the level of video demand and consumption in the market. The channel offers German boaters a wide range of “First Look Videos” covering the newest power and sailboats as well as interviews with leading industry figures.
Germany is a dynamic and growing market for boats.com, so investing in the content delivery consumed across multiple platforms is a key focus. A team of German reviewers has been producing German-language video content since the 2014 Dusseldorf Boat Show, so there is already a broad collection of videos available to the German audience.
Katie Jackson, brand manager for boats.com, said, “The creation of a dedicated German-language YouTube channel was the obvious next step, given the recognized opportunity for video consumption in Germany and the measured success of the English-language channel. We hope this new resource for German boating enthusiasts will facilitate a community that is highly engaged with our video content.”
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.
