New educational videos are an instant hit with leisure marine community on social media
New educational videos are an instant hit with leisure marine community on social media
boats.com, a division of Boats Group, and Ram Trucks, one of the fastest growing truck brands in the U.S., are developing a unique series of educational videos for the marine leisure community – the first of which has become an instant hit on social media with over 30,000 views on Facebook and YouTube in less than two weeks.
The first video in the series offers safety tips for trailering a boat and has seen rapid, wide-spread engagement amongst the boat owning community. Available to view across YouTube and Facebook, the video generated over 10,000 and 20,000 views respectively in less than two weeks – with the traffic driven by boats.com.
In total, a series of six educational videos will be produced by boats.com in partnership with Ram to target boat owners – providing best practice and advice on towing a boat. The Ram 1500 Outdoorsman trucks are an integral part of the videos, highlighting the vehicle’s exceptional performance in towing boats safely and efficiently.
Commenting on the initiative, Katie Jackson, brand manager at boats.com said: “Our partnership with Ram Trucks is an excellent example of how we can work with our customers to provide a unique and innovative route to market – whist providing information of real interest and value to our marine communities. It is a win-win for our customers and users.
“Ram Trucks is well known in the automobile sector, so our objective was to raise its profile in the marine market and specifically target boat owners. The solution we developed provided a new channel for Ram to engage with this audience. We are unique in being able to offer customers the scale and reach of boats.com to drive traffic and engagement.”
The “Tips for Boat Towing” video series, brought to you by Ram Trucks will also cover:
· Tips and Tricks for Launching and Retrieving
· Towing in Mountainous Terrain – Hills Make it Harder
· What to Look for in a Tow Vehicle
· How to Tow Hunting Boats – coming soon
· How to Back a Boat Trailer Like a Pro – coming soon
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.