Boats Group Appoints Ian MacDonald as VP of Sales in North America

by | Aug 1, 2017 | Boats Group, News

August 1, 2017 (Miami, FL): Boats Group, the leading global classifieds marketplace and marketing software solutions provider to marine brokers and dealers, today announced the appointment of Ian MacDonald as the company’s Vice President of Sales in North America. Prior to joining Boats Group, MacDonald served as Vice President of Sales at


A key hire for 2017, MacDonald’s new role at Boats Group will focus on growing new business and expanding existing industry partner relationships through value-based sales.


MacDonald is a veteran in the digital classified space with 33 years of experience in the automotive industry, both domestically and internationally. Having spent the last 14 years of his career with, MacDonald played a key role on the leadership team, growing the business from $50 million to $1.2 billion in revenue. He also oversaw the closure of Auto Trader Publishing, successfully shifting over $40 million in revenue from print to digital media in 2008.


The experience that Ian brings to the Boats Group team in the digital sales space is invaluable and we are delighted that he has decided to join us,” said Sam Fulton, CEO, Boats Group.As Boats Group works to leverage technology to deliver leading value to our industry partners, we will also continue to focus our efforts on delivering a modern sales experience to prospects and current customers. Ian will be a tremendous asset in expanding the reach of this mission and accentuating the already strong sales and account management teams that we have in place today.”


“After a long career in the automotive sector, leading sales teams and partnering with customers as the industry evolved from traditional media and practices to the digital age, I am excited to join the Boats Group as we strengthen our position as leaders in the marine industry. I look forward working closely with the Boats Group team and our industry partners to offer ever-evolving and improving solutions and service to help them grow their businesses,” said Ian McDonald, VP of Sales, Boats Group.


This announcement is the most recent of a series of key hiring updates from Boats Group following their acquisition by Funds advised by Apax Partners, including the appointment of Sam Fulton as Boats Group’s new CEO and the appointment of Sam Peterson as the company’s CTO.


Operating the world’s largest and most popular recreational marine digital marketplaces – Boat Trader, YachtWorld, and CosasDeBarcos – Boats Group attracts over 65 million unique visitors annually to more than 300,000 unique boat and yacht listings. Boats Group’s digital solutions serve over 5,000 dealers and brokers in more than 143 countries, enabling them to effectively reach in-market consumers, increase dealer and broker inventory turnover, and improve their overall profitability.


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