and Boating Industry magazine partner for “Drive Traffic to Your Dealership with a Minimal Budget” Webinar on November 4

by | Nov 1, 2010 | Boat Trader, News, Press Release

Norfolk, VA – Nov. 1, 2010 –, a division of Dominion Enterprises, has partnered with Boating Industry magazine to host a series of three Webinars targeted to marine dealers nationwide.  The first of the series, “Drive Traffic to Your Dealership with a Minimal Budget,” will be held on November 4 at 1 p.m. CST.

“We understand that marketing funds may not be as readily available as they used to be,” said Kim Rocco, brand manager, Boat “But we want our dealers to know there are still creative ways to market your online dealership effectively – even with limited resources and budgets.  We’re excited to host this Webinar and share insider tips with our dealers to help them maximize their ROI by capitalizing on their online traffic.”

Dealers have been forced to slash marketing budgets because of the poor economy, but there are ways to drive traffic with a minimal investment.  In this Webinar, the first in a series, David Main, head of search for Boats Group; Kevin Zoodsma, head of online marketing at Action Water Sports; and Mike Davin, online editor for Boating Industry, will talk about ways to market boat dealerships online without breaking the bank.

More specifically, dealers will learn how effective content and relevant links help generate more traffic and leads to their dealership, as well as tips for successfully integrating blogs to improve search engine rankings. Kevin Zoodsma will share best practices for leveraging social networking tools.

Registration is required. To register, visit Click on the Webinar title “Driving Traffic to Your Dealership with a Minimal Budget” and follow the steps to complete registration.

Each registered attendee will receive an eWhite paper providing further insight into the presentation topics.

About Boat Trader – Boat Trader is the undisputed leader in the marine classified advertising segment for boat buyers, sellers and dealers.  Based in Norfolk, Va., with field sales operations across the country, Boat Trader boasted 23.2 million visitors to its Website in 2009.  The company is dedicated to providing its dealers and end-users with results.  That commitment is reinforced in the leads and sales that Boat Trader generates to dealers, as well as the aggressive development of new products that help consumers more easily find and purchase inventory.  Owned by Dominion Enterprises, Boat Trader is part of the Dominion Marine family of classified advertising sites and web services solutions.

About Dominion Enterprises – Dominion Enterprises, parent company of and Boat Trader, is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services.  The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors, and more than 280 magazines with a weekly circulation of 2.4 million.  Headquartered in Norfolk, Virginia, the company has 4,900 employees in more than 186 offices nationwide. For more information, visit